INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI. Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.

I AM WHAT I LIVE MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos. FINDING ON HER OWN PATH A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. “You can take anything away from me, but you can’t take away what I’ve lived” Adria Arjona, Global Ambassador for MY WAY.

CAPTURING LIVED EXPERIENCES IN A BOTTLE MY WAY’s sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani.

CAPTURING A LIVED EXPERIENCE Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona’s adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures. The introduction of MY WAY also reflects of Giorgio Armani’s long-standing commitment to sustainability, through actions such as its innovative, refillable and recyclable flacon, and opens a new era of sustainability with a new ambition: fight against climate change.
Fragrance Family: Floral

Top Notes: Orange Blossom, Bergamot
Heart Notes: Tuberose, Indian Jasmine
Base Notes: Madagascan Vanilla, White Musk, Cedar

Gender: Female

How to use: Apply on pulse point: wrist, inner elbow and neck.

How to Refill at home using the 150ml refill format:
1. Remove the cap and unscrew the pump from the original fragrance bottle
2. Turn the refill bottle upside down and insert the neck of the refill into your perfume bottle
3. Once inserted twist–on the refill cap to activate the flow of the refill
4. Wait for the refill to stop automatically then twist-off the refill and remove
5. Re-screw the pump and place the cap back onto your fragrance bottle
6. Place the cap back onto your refill and store any remaining fragrance until your next refill is needed