<p>Burberry introduces Hero Deodorant, a solid deodorant infused with Riccardo Tisci’s first scent for Burberry.<br />
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A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism.<br />
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Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, as a metaphor for personal transformation.<br />
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A new man. A Hero.<br />
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Enigmatic and adventurous, Burberry Hero embraces duality:<br />
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strength and subtlety, power and compassion, athleticism and creativity.<br />
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Burberry Hero Fragrance is an enthralling marriage of strength and freshness, signifying the modern man’s duality of power and sensibility.<br />
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Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges; Virginia’s Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia.<br />
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Burberry Hero bottle is a modern reimagination of Burberry Fragrance by Riccardo Tisci – featuring the TB embossed monogram for the first time. Strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo.</p>