Learn | Scent Stories

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Articles in Learn

The Real Difference Between An Eau De Toilette And Eau De Parfum

15 May 2026

Many of us buy fragrance for ourselves – whether a long-standing favourite or something new and fresh to mix things up a little – but how many of us actually know the difference between an Eau de Parfum (EDP) and an Eau de Toilette (EDT)?

Learn

Do Pheromone Fragrances Really Work?

By TFS Beauty Team

15 May 2026

Do pheromone perfumes actually work? We explore the science behind pheromones in fragrance, whether they really boost attraction, and pick three pheromone-inspired scents that smell amazing regardless

Fragrance

How to Get the Most Out of Your Fragrance

By TFS Beauty Team

14 May 2026

How long does perfume last? Where should you store it? Learn expert fragrance tips to make your scent last longer, from the best way to apply perfume to how to store your collection properly.

Learn

Where to Spray Your Fragrance: A Complete Guide to Applying Perfume Correctly

By TFS Beauty Team

13 May 2026

Where you spray perfume matters just as much as the scent you choose. Learn the best places to apply fragrance – from pulse points to hair hacks – plus where to avoid and how to make your perfume last all day.

Discover

When Does Fragrance Actually Expire?

By TFS Beauty Team

1 Dec 2025

Does perfume expire? Discover how long fragrances really last, the signs your scent has gone off, and how to store perfumes properly to keep them fresher for longer. Many perfumes don’t have a set expiry date and can last anywhere between 1-10 years. That being said, fragrances with heavier base notes are the ones that last the longest.

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Refill your Fragrance With These Brands

By TFS Beauty Team

20 Apr 2025

Nearly 30 years after the House of Mugler revived an 18th century tradition of perfume fountains, more brands are taking steps to reduce waste and make fragrance sustainable in aid of our planet. Brands such as IKON boast nearly 100% recyclable packaging and the rise of responsibly sourced ingredients across the fragrance industry shows commitment to making it as low-impact as beauty has become. The next big move? Refillable fragrances.

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How to Recycle Your Fragrance & Beauty Products

By TFS Beauty Team

10 Apr 2025

Can you recycle perfume bottles? What about aerosols and makeup packaging? Our guide breaks down exactly which beauty and fragrance products can be recycled and how to dispose of them properly.