Follow & Share on
The latest news on Fragrance.
Our in-house guide to the freshest fragrance launches at The Fragrance Shop, for him and for her. Featured in our My Fragrance, My Way membership campaign, with everything worth spraying first at MyTFS-member prices.
New in is the corner of our shop our fragrance team gets most excited about. It’s where the year’s biggest houses drop their newest flankers, where the coolest niche launches make their UK debut, and where a genuinely brilliant celebrity fragrance can sit on the shelf next to a Chanel flanker without missing a beat. The category refreshes constantly, and knowing what’s just landed is one of the loveliest ways to make your fragrance wardrobe feel current.
Below, our fragrance experts have pulled together the newest launches worth knowing about right now, split into a proper for-her and for-him edit and spanning every price point from playful gourmand celeb launches to full luxury Parfum-strength flankers. Everything below is available through our New In collection, and every bottle costs 20% less with our MyTFS membership.
Why shop New In as a MyTFS member
Before we get into the picks, a quick note on why New In is the section that pays back membership hardest.
20% off every launch. Every newest bottle featured below comes at proper member pricing. New launches usually land at full retail, so the discount is at its most useful in this section of the shop.
Early access. MyTFS members see what’s coming before everyone else does. Which matters most for the biggest launches, where our team gets word first.
Try It First samples. Rather than committing to a full-size bottle on a new launch you’ve never smelled, members can sample first. One of the smartest ways to shop new fragrance.
Easier to try a couple of new launches in one order without worrying about postage.
Price Promise. Find it cheaper elsewhere, get the credit back. Applies to new launches too.
The whole membership proposition is built around making fragrance shopping feel personal and rewarding, which is exactly why this piece is part of our My Fragrance, My Way campaign. New in is the section where members save the most, and where the excitement of a new bottle feels the most earned.
Now, the picks.
The playful new pick everyone is talking about, Sabrina Carpenter Lemon Pie leads with sweet, playful, unmistakably fun energy. A gourmand-adjacent citrus that feels tailor-made for younger wearers or anyone drawn to the newer generation of playful gourmand launches. Accessible pricing makes it a beautiful entry point.
The newest addition to the beloved Ariana Grande Cloud family, Cloud Aurora brings a fresh, dawn-lit take on the cult-status Cloud DNA. Soft, glowing and every bit as gift-able as the original. A gorgeous mid-price new addition for anyone building a modern signature.
Balmain Rose de Soie is a silky, modern rose Eau de Toilette that wears like satin on the skin. Soft, polished and elegantly composed. A rose-forward niche-adjacent launch for anyone who loves their florals grown-up and refined.
For anyone who loves the original La Vie Est Belle and wants something warmer and more skin-like, Lancôme La Vie Est Belle Vanilla Nude is one of the loveliest new floral flankers of the year. The signature iris-and-jasmine heart wrapped in warm vanilla and a soft, nude-skin musk.
Burberry Goddess Amber Vanilla is the newest chapter in the Goddess story, taking the iconic vanilla DNA and wrapping it in golden amber warmth. Sensual, sophisticated and gorgeously grown-up, this is a fragrance built for cold-weather wear and evenings that stretch beautifully long. One of our team's most-recommended new launches at the higher-end designer tier, and a proper investment for anyone building a winter fragrance wardrobe.
Boss Bottled Beyond is Boss’s first premium ginger-leather composition. Sensual, stimulating and unusual, the fragrance combines the stimulating freshness of ginger with the carnal sophistication of leather. A modern signature at accessible designer pricing.
The newest chapter in the Rabanne 1 Million family, 1 Million Black is a fresh, tropical evolution of the iconic 1 Million DNA. Fruity, brighter, with a distinctly tropical pineapple lift, this launch pulled some genuinely lovely reactions from our fragrance family. A brilliant mid-price pick for anyone drawn to the 1 Million world.
Armani Stronger With You Powerfully is an addictive gourmand launch from Armani, with cherry and chestnut layered over the iconic Stronger With You DNA. Warm, memorable and built for evening wear. A luxury-tier new arrival worth considering for winter.
Azzaro Forever Wanted Absolu is the Wanted family reimagined at absolute-strength intensity. Red fruits, leather and warm woods create a fragrance that’s fruity, leathery and confidently warm. A brilliant option for the man who doesn’t want to blend in.
Balmain Carbone is a modern unisex musk from Balmain, composed by celebrated perfumer Quentin Bisch. White musk, suede and sandalwood wrap around a soft rose heart, warmed with patchouli and cumin. Leathery, sensual and beautifully distinctive. A luxury launch for anyone drawn to niche-adjacent sophistication.
The final word on shopping new
The New In section is genuinely one of the most exciting places in the shop, and this list will look different again in a month’s time as more launches land. If you love the idea of always knowing what’s newest, becoming a MyTFS membergives you the earliest access, the biggest discount, and the freedom to sample before you commit. It’s the smartest way to shop New In, and it’s the reason we’ve built this whole My Fragrance, My Way campaign around what membership can do for a real fragrance collection.
Explore our full New In collection at The Fragrance Shop, with 20% off for MyTFS members, free delivery on orders over £40 and the Price Promise on every launch we stock.
