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The latest news on Fragrance.
Nearly 30 years after the House of Mugler revived an 18th century tradition of perfume fountains, more brands are taking steps to reduce waste and make fragrance sustainable in aid of our planet.
Brands such as IKON boast nearly 100% recyclable packaging and the rise of responsibly sourced ingredients across the fragrance industry shows commitment to making it as low-impact as beauty has become. The next big move? Refillable fragrances.
Refillable fragrances are exactly what they promise to be. Instead of throwing away your empty, fragrance bottles to buy a new one, you can simply refill it!
Besides eliminating unnecessary bottle production and cutting waste, you’ll also save yourself a few pennies while you’re at it. Who can say no to that?
Refilling your fragrance might sound daunting but it couldn’t be easier.
Mugler lead the way into eco-conscious fragrance with its in-store Mugler Fountain, which can be found at The Fragrance Shop stores across the UK. The innovation allows people to refill their favourite fragrance bottles at a reduced price and is still available, but now you can also do it yourself at home!
Refill bottles are available from brands including Armani and Lancôme so you can simply fill up your empty bottles whenever they run out… and the savings you can make are HUGE.
Armani created its My Way fragrance specifically with refills in mind. Each bottle size – 30ml, 50ml and 90ml – is designed to be unscrewed and refilled at home with a refill bottle.
The powdery bouquet opens with fresh, citrusy notes of Bergamot Oil from Calabria, blending with sparkling Orange Blossom enfleurage in bitter orange oil from Egypt. The heart contains creamy velvety notes of Tuberose Absolute from India, and the majestic freshness of Iris Pallida from France.
The woody base is enhanced by the sensual creamy notes of Cedarwood, with the suave and addictive Vanilla Bourbon Infusion, both magnified by white musks for an enveloping, second skin effect.
Thierry Mugler, the original refill pioneer, has created a 100% sustainable cycle with his vast fragrance collection.
Alien Eau de Parfum is a seductive fragrance like no other. The rich and sensual notes reveal a feminine force: a powerful floral scent of jasmine linked to woody and amber facets.
Simply visit your local store and our fragrance experts will refill your bottle for you, saving you time and money! Other refills from Mugler also include bestselling Angel and Alien Goddess, so you can top up on your signature scent time and time again.
Extend the feel-good sensations of Paco Rabanne’s bestseller, Phantom Eau de Toilette, thanks to its refillable format.
This futuristic aromatic fragrance was born from the clash between luxury craftmanship and new-tech.
A bold scent with notes of addictive creamy Lavender, energizing fusing Lemon and sensual woody Vanilla. Radically different, you can now keep refilling the iconic robot bottle with ease!
Click here to shop all refillable fragrances at The Fragrance Shop.