It’s time to get real with Superdry’s Masculin Real 01 EDT, a vegan, 97% natural, eco-conscious Woody-Aromatic fragrance.

We spend our lives tethered to our smartphones. Endlessly scrolling to silence our minds. Always working, always busy, barely getting by. Where are the real moments? Where are the real connections? Where are the real adventures? It’s time to get REAL.

The foundations of the twin Superdry compositions, born from a singular origin but crafted into distinct masculine and feminine olfactory expressions, vibrate with a Salty Accord and the essence of Ambrox Super, a biotech molecule that lends an otherworldly depth. Within a deeper embrace, echoes of sea spray and salt rise to the surface, creating a sensory voyage through tactile landscapes - a realm of freedom, open spaces and the raw beauty of natural elements.

They are harmonious and sensory journeys, manifestations of ‘good vibes’ that transcend the boundaries of perfume to become aromatic odes to contemporary living, invitations to bask in the sensorial symphony of nature’s elements. The faces of the triangular Superdry Real 01 bottles are representative of the three Superdry cultural influences, one having the vintage-inspired engraving ‘REAL SUPERDRY Fragrance EST 2003 Trademark,’ another with Kanji characters for “Spirit of Adventure,” and the third with a Union Jack stamp.

The 100% recyclable and refillable bottles have wooden caps, are made from partially recycled glass and their vintage frosted texture takes you from Californian freedom to British heritage to Japanese poetry. These vegan-friendly, eco-conscious scents use up to 98% naturally sourced ingredients, use socially responsible ingredients and naturally derived alcohol, and use FSC certified paper.

Created by master perfumer Nathalie Lorson, the masculine Real 01 is a salty mineral woody fragrance with exciting citrusy notes cooled by the aromatic vibration of hinoki. It starts out with top notes of Italian Bergamot Essence, Hinoki Wood Accord and Lemon Essence, which then give way to a heart of Clary Sage Essence, Ambrox Super and a Salty Accord, before a dry-down of Virginian Cedarwood Essence, Haitian Vetiver Essence and Patchouli rounds out this Woody-Aromatic eau de toilette.

Fragrance Family: Woody Aromatic

Top Notes: Italian Bergamot essence, Hinoki Wood accord, Lemon essence
Heart Notes: of Clary Sage essence, Ambrox Super, Salty accord
Base Notes: Virginian Cedarwood essence, Haitian Vetiver essence, Patchouli

Gender: Male

How to use: Use one or two sprays around your neck and on your pulse points (areas where the body is warmer, such as the wrists, ankles, inside the elbows and behind the knees) from a minimum distance of 6 inches, then allow to dry without rubbing.

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Superdry

REAL SUPERDRY 01

Superdry

Superdry